All experiments
Framing & Reference Points
Framing Effect
Identical outcomes, different choices
~45 secTversky & Kahneman (1981)
The same policy outcome is described once as lives saved and once as lives lost. You will see one version and make a choice — your response reveals how framing shapes preference.
Your decision scenario
You will be presented with a public health dilemma. Read it carefully and choose between two programs. There is no right or wrong answer — only your preference.